HMV had to contend with illegal downloading, competition from large supermarkets and on-line sites like Amazon etc. However HMV committed the Cardinal sin of competing against itself! When it offered a DVD/CD on-line at 25% off the RRP + free delivery, who on earth would walk into an HMV store with the intention to purchase? Yes, if you’re local to a store you might browse, as did I, but only to make a mental note about what to buy on-line. If your intention is to sell on line below the RRP then don’t have any stores. HMV’s policy was self-destructive.